The phrase "new infant formula" refers to a recently developed or introduced type of baby food specifically designed for infants. This product is typically marketed as an alternative to breastfeeding and is intended to provide essential nutrients, vitamins, minerals, and other important components needed for the growth and development of babies during their first year of life. The formula may be made from different sources such as cow's milk or soybeans, and it can come in various flavors and brands to cater to parents' preferences.